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99% Invisible

Beautiful West Oakland, California

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.827.5K Ratings

🗓️ 18 March 2025

⏱️ 31 minutes

🧾️ Download transcript

Summary

When global trade reshapes a city, who pays the price—and who fights back?

Transcript

Click on a timestamp to play from that location

0:00.0

This is 99% Invisible. I'm Roman Mars. For over a decade now, listeners of this show have heard me say that we're headquartered in beautiful downtown, or now uptown, Oakland, California. These days, the 99% invisible team is spread all across the U.S. in Canada. Hey, Chris.

0:23.6

But a few of us still live and work in Oakland.

0:29.3

And despite how far flung the 9-I-I-Team is, there's just something about the city that feels like the spiritual home of our show.

0:33.0

I think what makes Oakland home for me is this incredible diversity of like peoples and places that are all sort of contained within it.

0:42.3

This is Alexis Magical, an Oakland resident himself and one of the hosts of the local public radio call-in show forum on KQED.

0:49.3

He also happens to be a long time in front of mine.

0:52.3

When I first moved here, you know, 12, 13 years ago,

0:56.2

it was kind of like a quarter of the population was white,

0:58.2

a quarter of the population was black, a quarter was Latino,

1:00.3

and like a quarter was Asian.

1:01.9

You know, there's tons of working class people,

1:03.8

there's tons of non-working class people,

1:05.6

and they're all kind of shoved into the same place

1:07.9

right in view of this kind of glittering future city of San Francisco.

1:13.1

And we're kind of like the back lot, you know, and I love that part of it always made me feel

1:18.6

quite at home. And also, it really helped me, like, fall in love with the city.

1:24.7

When you cross the Bay Bridge from San Francisco to Oakland, you don't see some flashy skyline.

1:29.9

Instead, your eye is either drawn up to the densely forested hills or down towards the port,

1:35.3

where a series of rail lines, shipping containers, and massive industrial cranes lie in the shore.

1:41.6

The cranes have become the, like, official and unofficial symbol of the city.

1:46.8

People spray paint them around. Like people have them on shirts. Like it does represent us in some

1:52.8

crucial way. And in part it's because any route into the city basically you end up seeing them.

...

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