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New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, it's Guy here. So before we start the show today, we are all following the news really closely, as I'm sure you are.

And over the next few weeks and maybe beyond, our team will be working remotely to make sure everyone is as safe as possible.

Meantime, bear with us as we work through a new reality for the time being, including figuring out new ways to do remote interviews.

Now, some of the interviews you'll hear over the next few weeks were done long before anyone even heard of coronavirus, including this one today,

with Kati Abicham, of Birchbox.

And as we record new interviews in the days and weeks ahead, I'll be asking founders about how they're coping with everything that's happening right now,

with the hope of hearing creative ideas that might help all of us make some sense of it.

For now, if you've decided to stay home or if you have to, we will work extra hard to bring you great stories not only on how I built this,

but on all of NPR's excellent podcasts, including Planet Money, Hidden Brain Through Line and Visibility.

And if you've got kids, check out our Kids Science Podcast, Wow in the World.

Okay, now on to today's show.

Every day, I was just constantly met with these logistical challenges mostly.

And also, I think some resentment of people that we were just outsiders, thinking we were so smart.

Who was resentful?

Some of the brands, I think we'd come in, you know, just so optimistic and so naive, basically saying,

we got this and some people looked at us and were basically like, you know nothing,

...