Black Diamond Equipment: Peter Metcalf

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 28 October 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 1989, after years of scaling some of the most challenging peaks in the world, Peter Metcalf took on a daunting new risk: resuscitating a bankrupt climbing-equipment company, and putting himself into deep debt to do so. From the defunct assets of Chouinard Equipment, Peter launched Black Diamond Equipment, and capitalized on the growing popularity of sport climbing to grow it into one of the most recognizable outdoor brands in the world.

By the way, Yvon Chouinard, the founder of Chouinard Equipment, went on to build his next company, Patagonia, into an iconic outdoor apparel brand. It’s a great HIBT story, and you can listen to it HERE.

This episode was produced by Josh Lash, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Alex Cheng.

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Transcript

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