One of the misperceptions on the crypto side is that Ether ETFs weren't as successful as the Bitcoin ETFs.

We're really, by all accounts in the ETF world, the Ether ETFs had really successful launches.

So how do we measure that?

First and foremost, for us in the industry, a successfulTF is one that delivers what it's supposed to deliver.

Welcome to Bankless, where we explore the frontier of internet money and internet finance.

This is how to get started, how to get better, and how to front-run the opportunity.

I'm David Hoffman, just me today, and I'm here to help you become more bankless.

Extremely powerful episode today. It's not every day that you have a conversation with someone who oversees $6.6 trillion. Yes, that's trillion with a T. Samara Cohen is on the the show today and she is a badass. Samara is the

chief investment officer of ETX and index investments at BlackRock. That's basically all of

BlackRock's I shares ETF funds, all their index products, which is quite a large domain to say the

least. Samara has an affinity for the modernization

of markets, which is something that I think we share with her on bankless. Not only is she down

in the black rock trenches building ETFs, talking to clients, and producing market-based

intelligence, but she can also see things from a zoomed out view and can discuss the long arc

of the interaction of

technology and markets, which I think is truly helpful when we are currently in an age in

which blockchain tech is actually starting to disrupt traditional markets. This is one of

my favorite conversations I've had on Bankless in a long time. In addition to all the other

things that I've already said about Samara, she's also just

so easy to talk to. So I know you're going to enjoy this one, Bankless Nation. So let's go ahead

and get right into the conversation with Samara Cohen from BlackRock. But first, a moment to talk

about some of these fantastic sponsors that make this show possible. What if the future of Web3

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