Bobbi Brown Cosmetics: Bobbi Brown

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 17 September 2018

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s. She eventually shook up the industry by introducing "nude makeup" with neutral colors and a natural tone. In 1995, Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years, until she realized the brand was no longer the one she had built. PLUS, for our postscript "How You Built That," how Emma Cohen and Miles Pepper saw a problem with plastics and developed a collapsible, reusable drinking straw. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:28.0	Hey, just a quick thing before we start the show.
0:30.0	Tickets for our two upcoming live shows in New York and LA went on sale last Friday.
0:36.0	Both of these shows are supported by American Express.
0:39.0	But tickets are moving fast, so don't miss your chance.
0:42.0	Head over to nprpresents.org right now to get yours.
0:50.0	I used to hire an interview every person that walked in that brand.
0:53.0	And then I didn't anymore. And all of a sudden there were people working on my brand that I never met before.
1:00.0	And that I might not have hired.
1:03.0	And you know, it was a struggle.
1:05.0	And I tried to let go of the details.
1:08.0	But then I realized the details were what makes the company so special.
1:13.0	And so I kept thinking I could fix it.
1:16.0	If we could just do this. If I could get this, it could be better.
1:21.0	And it didn't skip better.
1:29.0	From NPR, it's how I built this.
1:31.0	A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
	...

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