Boll & Branch: Scott and Missy Tannen

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 11 November 2024

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

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Summary

Scott and Missy Tannen knew nothing about bed linens when they dreamed up the idea of launching a bedding company, but that didn’t stop them from setting ambitious goals: super soft sheets, 100% organic cotton, and a supply chain that was traceable from end to end. Thanks to an article in the Wall Street Journal and a $2 million advertising bet on The Howard Stern Show, Boll & Branch grew rapidly, but also faced crippling cash crunches, forcing the Tannens to scramble for loans and borrow against their own home. Today, Boll & Branch is one of the most popular luxury linen brands in the U.S., with over $200 million in revenue.

This episode was researched and produced by Katherine Sypher, with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Robert Rodriguez and Gilly Moon.

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Transcript

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0:00.0	Wondery Plus subscribers can listen to how I built this early and ad-free right now. Join Wondery Plus in the Wondery app or on Apple Podcasts.
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	...

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