4.8 • 849 Ratings
🗓️ 20 November 2020
⏱️ 38 minutes
🧾️ Download transcript
Not expecting to see this episode pop up on your podcast platform? We couldn’t let Black Friday and Cyber Monday go by without giving you our 7 essential tips to crush your ads during the holiday sales. Listen to learn how Tier 11 is gearing up for one of the biggest ad weeks of the year.
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About Campaign Budget Optimization
Episode 106: How Much Can You Afford to Pay to Acquire a Customer?
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0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
0:17.9 | or customers and then convert them typically at bottom of funnel. |
0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
0:29.4 | But our friends over at AdCritter have figured this stuff out. |
0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
0:39.9 | but they pair it with display retargeting. |
0:43.4 | So you're hitting the audiences with a complete approach. |
0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
1:13.0 | And the match rate is awesome. |
1:15.1 | They make it easy to connect with the right people, |
1:17.4 | the actual people that have interacted with your ads in the past, |
1:20.7 | and then allow them to naturally flow through your funnel |
1:23.7 | so you can convert them at bottom of funnel. |
1:26.9 | Now, the folks at AdCriter, we twisted |
1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
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