1 • 981 Ratings
🗓️ 23 April 2024
⏱️ 5 minutes
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This article guides small service-based business owners on developing fresh website content. It covers researching relevant topics, utilizing SEO strategies with keyword phrases, understanding the target audience through client personas, and structuring content with key information upfront to engage and benefit readers.
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0:00.0 | Welcome to the Business Buffet, your go-to for healthy business nutrition. |
0:07.3 | We offer generous portions of marketing management and strategy tips designed for your success. |
0:14.0 | Pull up a chair and let's savor the taste of business together. |
0:18.9 | Boost Your Business, SEO tips for Fresh Website Content Creation. |
0:24.8 | For owners of small, service-based businesses, maintaining a fresh engaging website is crucial |
0:33.4 | for attracting and retaining clients. |
0:36.8 | Here's how to develop content that resonates with your target audience |
0:40.9 | and boosts your visibility online. |
0:44.7 | One, research topics of interest. |
0:48.3 | Begin by identifying the questions and concerns |
0:52.0 | that your clients frequently express. This can be done by reviewing |
0:57.2 | the queries received via email, social media interactions, or during face-to-face appointments. |
1:04.7 | Tools like Google Analytics and social media analytics can provide insights into the types of content that generate the most |
1:14.0 | engagement. Engage with industry-related blogs, forums, and publications to stay updated on |
1:21.9 | trending topics. Tools like BuzzSumu or Freedly can help track content that is performing well in your industry. |
1:31.4 | This step ensures that the content you plan to create is not only relevant, but also timely and |
1:38.5 | potentially high in demand. |
1:42.0 | Two, find the right search engine keyword phrases. |
1:47.2 | Keyword research is pivotal for SEO, search engine optimization, and helps your website |
1:52.7 | rank higher in search engine results. |
1:56.2 | Use keyword research tools, such as Google Keyword Planner, SEM Rush, or AHREFs to discover what potential |
2:05.3 | clients are searching for online. Look for keywords that are relevant to your services, but not |
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