Brad Michelson, U.S. Senior Marketing Manager at eToro: The Current State of Marketing in Crypto

The Pomp Podcast

Anthony Pompliano

Business, Investing

4.8 • 1.9K Ratings

🗓️ 29 October 2019

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brad Michelson is the U.S. Senior Marketing Manager at eToro. In this conversation, Brad and Anthony Pompliano discuss the current state of marketing in crypto, how people should be thinking about customer acquisition, what the inherent challenges on certain marketing platforms are, and what's coming up next for eToro. BLOCKFI-----BlockFi allows you to keep your crypto, put it up as collateral, and receive a USD loan funded directly to your bank account. They do loans ranging from $2,000 to $10,000,000, and they're perfect for helping you reach your financial goals of all sizes. Visit BlockFi.com/Pomp to learn more about putting your crypto to work without having to sell it. CRYPTO.COM-----Crypto.com is a pioneering payment and cryptocurrency platform that seeks to accelerate the world's transition to cryptocurrency. With the vision of "cryptocurrency in every wallet", the Crypto.com App offers a full range of financial products with competitive pricing, well designed UX and high security. It is the best place to buy, sell and pay with crypto. COINMINE-----The Coinmine One is like an Xbox that turns your electricity into Bitcoin. You just plug it in, connect to wifi, and tap on the crypto you want. It’s so easy anyone can do it. Everything is controlled from the Coinmine mobile app and the Coinmine keeps getting better with over the air updates that add new coins, features and services to your Coinmine. Visit coinmine.com/pomp to get a Coinmine and earn crypto for powering a new world.

Transcript

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0:00.0	What's up, everyone? This is Anthony Pompliano. Most of you know me as Pomp. You're listening to Off the Chain, simply the best podcast in crypto. Let's kick this thing off.
0:13.0	Brad Michelson is the U.S. senior marketing manager at E. Toro. In this conversation, we discussed the current state of marketing and crypto, how people should
0:22.6	be thinking about customer acquisition, what the inherent challenges on certain marketing
0:26.9	platforms are, and what is coming up next for E Toro.
0:30.3	I really enjoyed this conversation, and I hope you do as well.
0:34.3	Scur-scurt, scur!
0:36.4	Want to know who has the best URL?
0:38.1	Crypto.com.
0:39.3	That's right, crypto.com.
0:41.4	They're a crypto platform with one goal.
0:43.8	Mother fucking mass adoption.
0:46.1	That's why we're all here.
0:47.3	We're trying to get crypto in every wallet.
0:50.0	Crypto.com is helping people do that through buying, earning, lending, and card payment.
0:54.9	Everything you could want at crypto.com.
0:57.6	Go help your boy out. Tell them Pomp sent you.
1:00.1	Download the app or visit crypto.com.
1:03.0	Pomp's got you always.
1:04.9	Everyone to get into mining and didn't know how.
1:07.4	Don't worry.
1:08.1	Your boy Pomp's got you.
1:09.6	Everybody got some electricity and Wi-Fi all you got to
	...

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