4.1 • 7K Ratings
🗓️ 17 February 2025
⏱️ 50 minutes
🧾️ Download transcript
During the early 2000s Brian Wansink made his mark as a “food psychologist” with quirky studies backed by the USDA and Cornell. His research led to the 100-calorie snack pack, the side plate for dinner, and the idea that Elmo stickers led kids to eat healthier. But one tone-deaf blog post led a pack of scientists to dig into Brian’s data. What they found was a hunt for bite-size takeaways, a lack of ethical rigor… and a whole lotta junk science.
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0:30.8 | Sachi, even as a very esteemed journalist, do you sometimes get caught up in believing something because you see a headline that says, study show? |
0:34.4 | I love studies show. It means nothing and everything. I love to say it. I love to read it. |
0:41.5 | I love study show when it's always about like cheese. It's always like study show that eating |
0:45.9 | four million pounds of cheese a year actually means you're super healthy and very cool and everybody |
0:50.3 | likes you. And it's always like the dairy law be paid for the study. |
0:54.5 | That's exactly it. |
0:55.9 | If I saw something that was like, |
0:57.3 | study show eating hot dogs is good for you. |
0:59.5 | I wouldn't question it. |
1:00.4 | I'd be like, yeah, of course it is. |
1:03.4 | Well, today, Sachi, I'm going to tell you about someone |
1:06.5 | who took extreme liberties when it came to the results of his own studies and how he changed |
1:12.1 | how Americans consume food for the worst. |
1:18.2 | It's 2015 and John Becker is reading an email. |
1:22.2 | And the more he reads, the angrier he becomes. |
1:25.8 | John is in his mid-30s with spiky brown hair |
1:28.8 | and a square face that matches his squared-off glasses. |
1:32.8 | It's not the email that has John so upset, |
1:35.3 | it's the attachment that came with it, the comic strip. |
1:38.8 | But John isn't laughing because this cartoon is trashing his family's legacy. |
1:44.5 | John's great-grandmother, Irma Rombauer, is the author of Joy of Cooking, the beloved |
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