4.8 • 4.1K Ratings
🗓️ 23 December 2019
⏱️ 31 minutes
🧾️ Download transcript
Click on a timestamp to play from that location
0:00.0 | Raisins are big business in California. |
0:08.0 | If you were watching TV in the late 1980s, you'll remember the California Raisins. |
0:13.0 | Those were the little raisin-shaped clay nation men who became famous for singing, |
0:18.0 | Don't you know that I heard it through the grapevine? |
0:22.0 | And those |
0:25.0 | commercial commercials boosted sales for Sun Diamond Growers. |
0:27.0 | Those commercials boosted sales for Sun Diamond Growers. |
0:30.0 | This is a group of agricultural cooperatives that pool their resources for things like marketing. |
0:36.0 | They represent the growers of products like prunes, walnuts, and raisins. |
0:41.0 | Just one of the groups members Sunmade is the biggest raisins. Just one of the group's members Sunmade is the biggest |
0:44.5 | raisin and dried fruit producer in the country and in the world actually. You know |
0:49.1 | the maker of those little red raisin boxes with the girl in the bonnet on the cover. |
0:54.0 | Pretty much the entire American raisin industry is located within a few hundred square miles |
0:59.0 | in California's Central Valley, |
1:01.0 | about halfway between San Francisco and Los Angeles. |
1:05.0 | Raisins alone are a serious $500 million industry. |
1:09.0 | Just until a few years ago, we even had a national raisin reserve. In the 1990s... |
1:15.6 | Just in case we ran out of raisins? Exactly. Okay. Would never want to run out of those. |
1:20.6 | Geez what would happen? Okay. In the 1990s Sun Diamond was worried about changes to two |
1:26.8 | government policies that it benefited from. One involved federal |
1:30.7 | reimbursements for overseas marketing campaigns by groups that Sun Diamond |
1:34.8 | belong to, like the California Prune Board and the Raison Administrative Committee. |
... |
Transcript will be available on the free plan in -1884 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Roman Mars, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Roman Mars and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.