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A Bit Fruity with Matt Bernstein

Bud Light and the End of Rainbow Marketing, For Now

A Bit Fruity with Matt Bernstein

Matt Bernstein

News, News Commentary, Society & Culture

4.92.2K Ratings

🗓️ 2 January 2024

⏱️ 39 minutes

🧾️ Download transcript

Summary

How the manufactured hysteria over a single can of beer brought an end to the golden age of rainbow Doritos and “Homo Estás” Chipotle ads — at least until we’re profitable again. Support me on Patreon! (www.patreon.com/mattbernstein in case the hyperlink is being weird!) Find more of A Bit Fruity. Find more of Matt. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hi, impressive carrying skills, right?

0:02.8

I got some Bud Lights for us.

0:04.8

So I kept hearing about this thing called March Madness,

0:08.5

and I thought we were all just having a hectic month,

0:10.9

but it turns out it has something to do with sports and I'm not

0:14.7

sure exactly which sport but either way it's a cause to celebrate. This month I

0:21.6

celebrated my day 365 a womanhood and Bud Light sent me possibly the best gift ever a can with my face on it

0:29.5

Check out my Instagram story to see how you can enjoy March Madness with Bud Light and maybe win some money too.

0:36.0

Love ya! Cheers! Go team! Whatever team you love, love to okay love yeah

0:48.0

hello hello and welcome back to a bit fruity happy Happy holidays and happy new year, my friends. Today it is just me.

0:58.0

It's a bit of a special episode about something that I'm sure you've heard about at some point over the last year, but from a point of view that is also deeply personal in ways which will become clearer as the episode goes on.

1:14.4

I was going to ask Dylan Mulvaney to join me today for this episode and she is coming on this

1:21.0

podcast. We've spoken about it.

1:22.7

She's a friend of mine.

1:24.2

But not for today, not for this episode,

1:26.4

for a couple reasons.

1:28.2

First of all, I would imagine that there is no one more tired

1:31.5

of discussing the Bud Light Boy boycott than Dylan Mulvaney,

1:34.7

and I wouldn't really want to waste an hour talking to her with talking about something that

1:39.2

she doesn't really want to talk about anymore.

1:41.2

Secondly, this is ultimately not a story about Dylan.

1:46.2

She is a key player and she becomes the symbolic main character at the center of all of this

...

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