Build-A-Bear CEO Sharon Price-John on Why Defining Values is Key to Achieving Goals

9 to 5ish with theSkimm

theSkimm

Entrepreneurship, Careers, Business

4.7 • 1.9K Ratings

🗓️ 30 October 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Early in her career, Sharon Price-John literally put pen to paper and wrote what she dubbed her “price values.” AKA: the qualities that guided her in work and life. She reasoned that if she had time to write a grocery list, she could take a second to define what was important to her. Although her price values have inevitably evolved as she got older, Sharon shares that defining her values made the path to achieving her goals a lot clearer. In this episode of 9 to 5ish, Sharon shares: The brownie points she scored from her kids being a toy company exec Why she follows the age-old advice “love what you do” What influenced the changes to her “price values” list How she managed to bring Build-A-Bear its three most profitable years ever after COVID The difficulties of succeeding a founder-led business, and how she overcame them

Transcript

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0:00.0	This episode is brought to you by Morgan Stanley,
0:03.4	where old school grit meets bold new thinking.
0:07.6	We'll share more in a bit, but first,
0:09.9	let's get into the episode.
0:13.2	I've gotten in plenty of Nerf battles with the Salesforce.
0:17.8	Stop.
0:18.8	It has, bro.
0:19.7	I mean, I've been shot with a foam dart while I'm doing a presentation.
0:25.0	I have to say this is the weirdest interview I've ever done.
0:29.0	I'm Carly Zakin and I'm Danielle Weisberg.
0:32.0	Welcome to 9-to- Five-ish with the skin.
0:34.0	We've run into so many questions over the years
0:37.0	and had so many moments where we needed advice
0:41.0	and we got it from women who'd been there.
0:44.3	And that's what we're bringing you at this show.
0:46.4	Each week we're helping you get what you want out of your career
0:49.6	by talking to the smartest leaders we know.
0:51.9	Because we know your work life is a lot more than 9 to 5.
0:56.4	All right, let's get into it.
1:00.0	Hi everyone.
1:01.2	Today our guest is Sharon Price John, the CEO of Bill de Bear Workshop.
1:07.2	Before she started working a toy company, Sharon started out in advertising. After a few years working for different agencies, she
	...

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