Building A Business Ecosystem Around Non-Fiction Books With Michael Bungay Stanier

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8 • 745 Ratings

🗓️ 9 December 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How can you build a scalable business around non-fiction books? How can you turn a book into multiple streams of income? How can you delegate in order to scale? Michael Bungay Stanier shares his thoughts.

In the intro, Bookfunnel's Universal Book Links, and How to Write Non-Fiction Second Edition; ALCS survey results of writers on AI, remuneration, transparency and choice; AI Translation is the Game-Changer’s Game-Changer [The New Publishing Standard]

This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.

This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn

Michael Bungay Stanier is the bestselling author of five books, with a million copies sold, including The Coaching Habit, How to Begin, and How to Work with (Almost) Anyone. He's also the founder of training and development company Box of Crayons, a podcaster, speaker, and coach.

You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.

Show Notes

* Michael's publishing journey and why he likes the control of hybrid publishing

* Creating a business ecosystem beyond the book — multiple streams of income

* Tips for successfully delegating in your author business and improving professional relationships

* The challenges of creating a premium print journal

* How journaling can help you figure out what you really want

You can find Michael at MBS.works or BoxofCrayons.com. You can get the journal at DoSomethingJournal.com.

Transript of Interview with Michael Bungay Stanier

Joanna: Michael Bungay Stanier is the bestselling author of five books, with a million copies sold, including The Coaching Habit, How to Begin, and How to Work with (Almost) Anyone. He's also the founder of training and development company Box of Crayons, a podcaster, speaker, and coach. Welcome to the show, Michael.

Michael: Jo, I'm so happy to be here.

Transcript

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0:00.0	Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,
0:08.0	bringing you interviews, inspiration and information on writing craft and creative business.
0:14.6	You can find the episode show notes, your free author blueprint, and lots more at thecreativepen.com.
0:22.5	And that's Penn with a double N.
0:25.0	And here's the show.
0:26.7	Hello, creatives.
0:27.9	I'm Joanna Penn, and this is episode number 784 of the podcast, and it is Sunday the 8th of
0:34.6	December 2024 as I record this. and there is a winter storm raging outside
0:40.7	as I shelter in here in the warm. In today's show, I talk to Michael Bungay Stania about building a
0:49.3	business ecosystem around non-fiction books. So how can you build a scalable business around non-fiction
0:56.8	books? How can you turn a book into multiple streams of income? And how can you delegate in order to
1:03.5	scale? Now, I love this interview as Michael is open about how his business model works with books
1:10.1	as the basis, but then opening up into
1:12.5	other streams of income, including a membership subscription community, an IP licensing company,
1:19.4	professional speaking and courses. And he's also identified what he's good at and what he needs
1:25.0	to hire others for. Plus, he gives us some questions to think about as we
1:29.4	head into 2025. So I found this an incredibly useful and valuable interview and I hope you will too.
1:37.5	So that's coming up in the interview section.
1:43.8	In writing and publishing things, book funnel introduces truly universal book links.
1:50.8	Now, many of us use books to read links, but it has been frustrating as it doesn't allow for Shopify stores and some of the direct sales options.
1:59.9	Book funnel now solves that problem.
2:02.4	You can choose a primary link as well as add the usual other stores in multiple formats.
	...

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