Building Buffbunny | Heidi Somers
The Dr. Gabrielle Lyon Show
Dr. Gabrielle Lyon
4.6 • 911 Ratings
🗓️ 12 November 2024
⏱️ 97 minutes
🧾️ Download transcript
Summary
Designing Confidence
In this episode of The Dr. Gabrielle Lyon Show, Dr. Lyon sits down with Heidi Somers, the founder of Buffbunny Collection, a dynamic and empowering fitness and lifestyle brand that has taken the industry by storm. From growing up in a small town in Alaska to becoming a successful entrepreneur, Heidi’s journey is a testament to the power of resilience, self-belief, and authenticity.
Heidi opens up about her humble beginnings, including her early struggles with weight and body image, and shares how these experiences fueled her passion to help other women feel strong, confident, and stylish. She reflects on her decision to leave college and a pre-med path to pursue her dream, her challenges in starting a business from scratch, and the deep sense of purpose she finds in creating high-quality, functional activewear.
We dive into:
- How Heidi turned her personal challenges into a successful business
- The value of persistence, grit, and trusting your instincts
- Why self-care and fitness are essential for sustained success
- Practical advice for building a transparent and community-centered brand
Tune in to hear Heidi’s inspiring journey and the strategies she used to build a thriving, values-driven business. Whether you're an entrepreneur, fitness enthusiast, or just seeking a boost of motivation, this episode is packed with practical advice and empowering stories to inspire your own journey.
Who is Heidi Somers?
Heidi Somers is the founder and CEO of Buffbunny Collection, a popular activewear brand dedicated to empowering women through fitness, fashion, and self-confidence. Growing up in a small town in Alaska, Heidi’s journey to success wasn’t easy. She faced personal challenges, including struggles with weight and self-acceptance, which fueled her passion to create a supportive community and high-quality activewear designed specifically for women. From humble beginnings on YouTube sharing fitness tips, Heidi built a multi-million dollar brand that resonates with women everywhere. Today, she’s celebrated for her transparency, grit, and dedication to helping women look and feel their best, both inside and out.
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Transcript
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| 0:00.0 | Welcome to the Dr. Gabriel Lyons Show, where cutting edge science meets innovation and practical application for everyone. |
| 0:07.6 | Now, the practical application in this episode is extraordinarily unique. I sit down with Heidi Summers. She is the founder of Buff Bunny. Maybe you've heard of Buff Bunny. If you haven't, well, definitely check them out because they are taking the world by storm. |
| 0:26.5 | Why Heidi Summers? |
| 0:28.7 | She is a self-made young lady. |
| 0:32.4 | She is one of six kids, came from a very small town in Alaska and built a multi-million dollar business |
| 0:40.0 | simply by following her heart with her drive and determination to help women everywhere. |
| 0:48.2 | This conversation will leave you touched and heartfelt and empowered. |
| 0:58.3 | Now, please join me in this conversation with Heidi Summers. |
| 1:04.3 | Heidi Summers, welcome to the show. Thank you so much for having me. I'm excited to be here. |
| 1:09.5 | Yeah, me too. And I have to say, I want to tell everyone why I wanted you to come on. So you actually said to me, you're like, I don't know. Are we going to talk science? What are we going to talk about? And actually, we're going to talk about something that you are an expert on. And that is you. And one of the reasons why I wanted you to come on and for those of you |
| 1:30.1 | are listening this is the founder of buff bunny and you also have multiple other businesses |
| 1:37.1 | but I think there is something extraordinary about what you have built and who you are. And I want to share that. |
| 1:46.0 | I want to share that with the world. And I want to learn more because as I think about my five-year-old |
| 1:50.6 | daughter growing up and I look at the landscape and I think who can she look up to? We are in |
| 1:57.0 | changing times. And well, I think you've done an extraordinary job so welcome to the show thank |
| 2:04.0 | you so much I was I was telling her I was telling you I was like do I talk to the camera or you |
| 2:08.8 | you talk to me I haven't been on a lot of podcasts but I was just saying that's probably the |
| 2:13.4 | the best compliment I've ever gotten just in life because you know for someone to have a daughter |
| 2:20.8 | and be like I hope that they like look at you or they have like someone like you to look up to |
| 2:24.9 | that's like I can't think of a better compliment so thank you that's the nicest thing I've ever |
| 2:28.7 | heard well you are so welcome and you earned it and I'd love to talk about your journey. We all know Buff |
| 2:37.4 | Bunny and if you guys don't know Buff Bunny, I have been wearing all their clothes. It is an amazing |
... |
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