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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

We had a great artist, and he did a woodcut portrait of Bert, and we started putting that on the package.

And that was a very conscious decision to use Bert's face.

He had a long gray beard and long gray curly hair.

You know, and as a woman who could never measure up to this glamorous image in mainstream cosmetics and beauty products,

you know, I felt like we're going to put a picture of a guy that everybody is going to feel more beautiful then.

From NPR, it's how I built this.

A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Ross, and on today's show, How Roxanne Quimbee took a roadside honey stand in rural Maine and turned it into Bert's Bees, one of the biggest natural personal care brands in America.

Every Sunday at my local farmers market, there are people who sell homemade hot sauce and handcrafted wallets.

There's even a woman who sells mohair scarves using the mohair from her encora goats.

Now, imagine going to your local farmers market in, say, Maine back in the mid 1980s.

And if you happen to be near Bangor, you might have come across Roxanne Quimbee and Bert Shabbat selling jars of honey, honey from Bert's own beehives.

Charming, right? Maybe you'd buy a jar and move on.

Bert and Roxanne would keep on doing what they were doing, you'd do what you were doing, except Roxanne thought, hey, could we make and sell candles from all the beeswax we have?

Or could we use the beeswax to make other stuff?

Okay, so you can kind of figure out where this is headed because that, of course, is what happened.

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