BUSINES INTERVIEW: How To Market Using Emotion My guest today, on the confidence inspiring Join Up Dots free podcast interview is a man who at his core understands that true business success is built by making the experience that customers feel, as good as humanly possible. Take a look at all the big boys, Amazon, Apple, Virgin to name just three, all have a background on providing what will make the customer truly satisfied (even if the customer doesn't know they want it at first.) He is the owner of Triple R Marketing, where with over 20 years’ experience in Marketing and Sales, he has helped small local businesses and brand-name Fortune 500 companies alike become leaders in their industry. He has worked alongside world-renowned author and sales expert Jeffrey Gitomer, and has helped businesses promote their products at high-profile events such as the Sport Emmy Awards, although never once losing sight of the small things that make such a big difference to his customers. Such as the astonishing tale of buying a complete caramel shop from closing for business, simply because his customers loved the handmade caramel packs that had quickly became a key part of his business. When he got word that the store was closing, the entrepreneur in him kicked in. He knew he had to reach an agreement with Fischer to keep the caramels available for everyone and in January of 2016 he took over as the new owner of Joan’s Caramels. And if that isn't enough on his plate, he developed an app called Fanvious that allows food and merchandise to be delivered to your seat while at a sporting event or concert. And with the success of the app he has been featured on the weekly television program Inside Indiana and also spoke at the IAVM 2015 Arena Management Conference on the ‘New Technology for Improved Fan Engagement.’ So what is it that excites him most invention, or satisfaction? Is it the creation or how his customers respond to his work that gets him out of bed with a spring in his step? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Matt Rudelinger. Show Highlights During the show we discussed such weighty topics with Matt Ruedlinger such as: Why he feels it is so important to allow free-time within his business to be there for his family, which is a core value of starting his entrepreneurial route in the first place. Why being satisfied by the service that we receive as a customer is now the absolute minimum that we should expect from a business. Which makes it harder and harder to create viral word of mouth support. Why Matt loves the metaphor that there is a reason why the front windscreen to a car is a lot bigger than the rear. As it's only what's in front that truly matters in life. and lastly…. If you are going to close down your business then always think "How will my customers react to this" and if you think they wont be happy, then find another way of operating.