Business Battles | Cola Space Race: One Giant Sip for Mankind | 3

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 18 May 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s 1984 and the cola war is neck and neck. After years of struggle, Pepsi looks ready to triumph over Coca-Cola.

So Coke’s striking back by opening a new battlefront in the quest for soda supremacy: outer space.

But its plan to send its world-famous drink into orbit won’t stay secret for long. And when Pepsi finds out, it sparks a new space race.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars, add free on Amazon music.
0:04.6	Download the app today.
0:07.0	June 1984, Houston, Texas.
0:22.4	Ashi Scoopta pulls his car to a stop in front of a barrier arm and rolls down his window.
0:27.6	The hot summer air rushes over his thin face.
0:31.0	As a surly guard in the booth peers at him, Gupta feels a shiver of excitement.
0:35.6	He's on a top secret mission at NASA's Johnson Space Center.
0:39.2	NASA, who would have thought?
0:42.3	But the guard's not won over by Gupta's grand.
0:45.5	You got an appointment, sir?
0:47.2	Yes, with Dr. Sam Poole in the Food Technology Lab.
0:51.0	And you are Dr. Ashish Gupta from the Coca-Cola Company.
0:55.9	The guard checks his clipboard.
0:57.6	OK, mirror on the list.
0:59.5	Sign here.
1:02.0	Just follow the signs to reception.
1:04.1	Have a great day.
1:05.9	The barrier arm lifts and Gupta sets off.
1:09.2	He's not here to promote Diet Coke or install vending machines.
1:13.0	No, he's here on a far more important assignment.
1:16.6	A covert opt to help Coca-Cola win the Cola War.
1:23.3	After 60 years of cutthroat competition, Coke's in trouble.
	...

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