What's up everyone? This is Alex Lieberman co-founder and executive chairman of Morning Brew welcome back to founder's journal

My personal audio diary where I give you the business builder the tools you need to think better in order to build better

Whether that's building a business a team or a new product today. I am talking about taking over the world

One mini golf course at a time. I'm not joking. Let's hop into it

So I believe that I've talked about this on a previous episode, but shit is getting real now

I have formed a little SWAT team with three of my friends from college and we are on the hunt to take over

Mini golf and so what I want to do in this episode is I want to explain why mini golf of every possible business that we could be

Building or buying why mini golf what we think the opportunity is once we buy a course and also for shits and giggles

I'm going to cold call a course at the end of this episode

So maybe you end up seeing me get rejected by a mini golf owner. So stay tuned to the end

Why mini golf?

Well, when my friends and I were talking about buying a quote unquote boring business

There are a few things we were thinking about one

What is a business that is very fragmented meaning you know is owned mostly by mom and pops

There is in a national chain

What is a business that generally does well both in up markets as well as down markets and also just what's a business that

We would enjoy being aligned with at all. So for example

You know, we didn't want to own liquor stores because while we drink alcohol

We didn't actually want to be in the business of selling alcohol. So that's why we start thinking okay

Many golf courses. This could be an interesting opportunity

Then we did some digging and I'm going to share some of the learnings from the research we did a few months ago as a relates to

mini golf as a business

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