Welcome to Business Daily Meets on the BBC World Service.

I'm Sean Farrington and this is where we bring you in-depth interviews with people in business from around the globe.

Today we're meeting Tom Ryder, the co-founder and chief executive of the UK-based sports supplements company Applied Nutrition.

Sports, nutrition and wellness might be big business today worth more than $40 billion globally,

but it was a niche industry more associated with Californian bodybuilders at the turn of the millennium

when the company started out on a council estate in rainy northwest England.

From the minute I left school when I started going to the gym and exercising,

I just loved the idea to take the supplements.

I was fascinated by ingredients, dosages.

Raised by his grandparents from age 12 after the death of his father,

will learn how this former scaffolder's relentless work ethic

combined with a collection of side hustles that rode the wave of the health and fitness craze,

concluded with his company going public, with a market valuation of £340 million.

My nan and grandad provided everything to me come for me, which I can't thank them enough for.

They're not worried today. I owe everything to them.

Not bad from a company which started with secondhand decades-old machinery. I was ashamed back then because when we first started, I was like, I don't want them to come in to them. Not bad from a company which started with secondhand decades-old machinery.

I was ashamed back then because when we first started, I was like, I don't want them to come in to see this little second-hand blender, second-hand filler.

From scaffolder to sports nutrition millionaire, this is the incredible story of Tom Ryder. All coming up on Business Daily.

Post-workout protein powders, energy gels, collagen pills,

Indian herbal supplements for better sleep and concentration are all big money spinners now,

but had been barely heard of in the 1990s

and on the Council Estates of Liverpool, where Tom Ryder grew up.

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