Hello and welcome to Business Daily. I'm Theo Leggett. In today's full-throttle edition,

we'll be hearing from a man whose job is to guide an Italian icon through a period of

unprecedented change. His name is Benedetto Vina. He's a physicist, an inventor, well-known in Silicon

Valley, and he's also the chief executive

of Ferrari.

So please, plug in your seatbelt and enjoy the ride.

First of all, let's go back nearly a hundred years.

In 1929, a young Italian from Modena set up his own team to compete in the still relatively new sport of motor racing.

The cars of the age were big, powerful, difficult to drive and fiendishly dangerous.

The man's name was Enzo Ferrari.

After the Second World War, Ferrari struggled to fund his motorsport,

so he set up a business selling high-performance luxury road cars.

They were fast, they sounded furious, they carried his name,

and they exploited every ounce of their racing cousins' DNA.

And for decades, that's how Ferrari has continued to operate.

Its exploits on track in Formula One and other series have given the brand a mythology

and red-blooded glamour that wealthy petrolheads have been all too happy to buy into.

Today, it's a multi-billion dollar business, but the world's changing and the

motor industry is undergoing what amounts to a technological revolution. So where does Ferrari go from

here? To find out, I went to meet the man whose job is to steer the company into the future.

Today I'm sitting in a car dealership, but not just any dealership.

It's in Barclays Square in the heart of London's well-dressed and very well-to-do Mayfair

...