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Business Daily

Business Daily meets Nagi Maehashi, owner of RecipeTin Eats

Business Daily

BBC

News, Business

4.4796 Ratings

🗓️ 10 October 2024

⏱️ 24 minutes

🧾️ Download transcript

Summary

Ruth Alexander talks to Nagi Maehashi, founder of the hit food site, RecipeTin Eats.

Back in 2014, Nagi gave up a high-flying job in corporate finance to start her blog. The gamble paid off and her blog now gets half a billion hits a year. She is also the author of two cookery books.

Nagi tells Ruth what those early days were like, how she built the business, and what mistakes she made along the way.

Plus - we hear about the crucial role of the blog's co-star Dozer, Nagi's much-loved Golden Retriever.

(Picture: Nagi Maehashi with her dog Dozer, surrounded by print-outs of her recipes. Credit: Rob Palmer)

Presenter: Ruth Alexander Producer: Lexy O'Connor

Transcript

Click on a timestamp to play from that location

0:00.0

Hello, I'm Ruth Alexander and welcome to Business Daily Meets from the BBC World Service.

0:06.5

Is Dozer there right now?

0:08.6

He is. He's beneath me and he's really smelly.

0:13.7

I knew he'd be there somewhere. Hey Dozerz.

0:16.3

You can't smell him from over there?

0:18.3

No, thankfully.

0:21.3

Today we're meeting Doza the Golden Retriever and his owner,

0:25.5

food blogger Nagy Mahashi from Sydney, Australia.

0:29.0

Ten years ago, Nagy quit her corporate job and started a website,

0:33.0

Recipe Tin Eats, which now gets half a billion hits a year.

0:37.2

So we wanted to know where it all began

0:39.6

and how it got so big. So the name refers to, you know the old recipe tins? So the tins,

0:46.3

the metal tins, vintage ones where you used to put recipe cards inside it filed away.

0:51.4

I actually used to have one of them and that's how I used to organise all my recipes and file them away. So I'd take clippings out of BBC food or wherever I found them

0:59.5

and I'd put that, I'd glue them into little cards or write them out into little cards and file

1:03.8

them under beef, chicken, vegetables, desserts. So that's where the name came from, recipe tin.

1:10.1

And when you're putting the recipes on the website now, who have you got in mind?

1:14.8

Who are you making these recipes for?

1:17.1

I actually really like that you ask for that question.

1:19.2

I don't think I've ever been asked that question before.

1:21.6

But it's actually a strategy I adopt with coming up with content and how I write my recipes.

1:27.1

I actually write all my recipes

...

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