Welcome to Business Daily Meets from the BBC World Service.

I'm Matt Lines, and today I'm speaking to the British-American video game and sports executive Peter Moore.

We'll hear how after spending decades in the US in executive positions at companies like Sega and Microsoft,

he was made an offer he couldn't refuse to run his childhood football club Liverpool FC in the UK.

I can only think of this one job that would have lured me back to England, and that was to be CEO of my club.

We'll hear how he went from being a physical education teacher to a director at some of the world's biggest sportswear companies,

and then in his

40s changing industries completely to become an executive at some of the world's best-known

gaming companies.

The expression we use here in Silicon Valley, you fake it till you make it, and it was very much

I'm absorbing this industry, which was brand new to me.

And even being satirised in cartoon shows.

It's one of the things you bump into people on the street

and you think about all of your achievements in your career.

They go, oh, you're the South Park guy.

That's Peter Moore, coming up on today's Business Daily.

Where have I caught you?

Right now we're in a home in Santa Barbara, Montecito, which is kind of a suburb of Santa Barbara up in the hills, and that's our primary home.

But we also have a home in Lake Las Vegas.

So we go there a lot.

We're going to see the Eagles in a couple of weeks.

So you've caught me in Santa Barbara.

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