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Business Daily

Business Daily meets: Sandra Uwera

Business Daily

BBC

News, Business

4.4796 Ratings

🗓️ 24 October 2024

⏱️ 17 minutes

🧾️ Download transcript

Summary

From growing up as a refugee to leading the most recognised sustainability label in the world, Sandra Uwera talks about the challenges she's faced, and her drive to improve the lives of around two million farmers and workers around the world, through Fairtrade International.

(Picture: Sandra Uwera. Credit: Fairtrade International)

Presented and produced by Devina Gupta

Transcript

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0:00.0

Welcome to Business Daily here on the BBC World Service.

0:06.1

Namaste.

0:07.1

My name is Devina Gupta, and this is where we bring you in-depth interviews with people in business from around the globe.

0:14.6

Today, Sandra Uwera, the global CEO of Fair Trade International,

0:19.9

an organization that helps empower 2 million farmers and workers around the world.

0:25.4

Open your mind to learn and to know that the world is very different, depending on where you're standing.

0:32.0

Today we talk about why she felt like an outsider in Kenya, where she was born.

0:37.8

When I moved back to Rwanda, it was the first time that I could identify myself with a country.

0:43.7

Because in Kenya, you know that you're a refugee, you know, you're sort of stateless.

0:48.0

How her curiosity to learn about trade policy helped her reach where she is.

0:53.6

I used Ganshon, actually, and I wrote to Harvard.

0:56.9

Harvard actually responded and sent me a book.

0:59.3

But even now, Sandra has to face discrimination.

1:02.8

I think that's the important thing about, you know, discrimination,

1:05.8

whether in the workplace or publicly and the like.

1:08.5

I think it's important to speak out.

1:10.9

This is Business Daily Meets with Sandra Uwera.

1:16.7

Without further ado, how are you?

1:19.2

Well, I'm fine. I'm speaking to you from semi-warm born in Germany.

1:25.8

Life, for me, these days, is quite hectic. As is expected, you know, when you get

1:29.7

into the third quarter of the year, so we have a lot of demands from our customers and our

1:35.6

producers across the world. I find myself tagged and pulled between three continents,

...

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