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There is a disturbance in the force. So began a lengthy Facebook post dated April 23,

2016 by the musician Moby, addressing this shocking revelation that Matthew and

Tersay's Englehart, the husband and wife owners of a Bay Area-based vegan chain,

were secretly raising their own cattle for milk, as well as slaughtering them for meat.

At the time, Moby himself was a plant-based restaurateur, owning Silver Lake Vegan Bistro Little

Pine, which he assured his audience wasn't just cynical opportunism, as he added in his post,

quote, I'm a vegan for life.

The Ingleharts, meanwhile, represent in microcosm, the larger transformation of the health

and wellness demographic from plant-based to just based, Pokemon evolving from crunchy

granola yoga practitioners to Trump voting tallow evangelists. And their Erie, a 2010 sensation and moneyed liberal enclave San Francisco and Los Angeles,

drawing celebrity diners like Anne Hathaway, Orlando Bloom, and Beyonce featuring Jay-Z,

has had other brushes with controversy, with labor violations like forcing their employees

to take paid classes with landmark worldwide, a new religious movement.

...