4.4 • 796 Ratings
🗓️ 20 February 2025
⏱️ 19 minutes
🧾️ Download transcript
Germany's once mighty motor industry is losing momentum, as high costs, low demand and competition from Chinese firms take a heavy toll on company profits.
With elections in a few days' time, we ask, what do Germany's politicians need to do to put the industry on the road to recovery?
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Presented and produced by Theo Leggett
(Picture: View of the production plant of the Volkswagen headquarters in Wolfsburg, Germany. Credit: Getty Images)
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0:00.0 | Hello and welcome to Business Daily. I'm Theo Leggett. In today's programme, we're looking at Germany's |
0:08.3 | car industry, once a shining symbol of the country's economic success, but now grappling with |
0:14.1 | high costs, poor sales and growing competition from abroad. I'm in Wollsberg, home of Volkswagen, |
0:22.1 | Europe's biggest carmaker, |
0:27.3 | and I'm here to ask, have the brakes finally come on for the once mighty German motor industry? |
0:33.1 | And with elections looming, can anything be done to get it back up to speed in a rapidly changing market? |
0:47.3 | Thank you. changing market. When you step off the train at Walsberg Central Station, the first thing you see is the |
0:51.9 | Volkswagen factory. |
0:53.4 | Its huge facade facade with its four |
0:55.3 | tall chimneys and giant Volkswagen logo dominates one bank of the canal that runs through the city. |
1:01.5 | This isn't just a town with a car plant. It's a car plant with a town that's grown up around it. |
1:07.3 | The factory was originally established to build the Nazi era Strength Through Joy People's Car |
1:12.5 | that ultimately became the much-loved Volkswagen Beetle. |
1:17.1 | A Volkswagen. |
1:18.8 | A man would have. |
1:21.2 | A really, |
1:22.7 | a fictigen, |
1:24.0 | wealth-bustendian Volkswagen. |
1:26.7 | The town was constructed to house its workers. |
1:30.3 | Today the factory covers more than six and a half square kilometers. |
1:34.1 | It employs more than 60,000 people from across Lower Saxony. |
1:38.4 | Walsberg itself has a population of just 120,000. |
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