I like the Mimetic category because technically the way that Pengu is structured is very much like a meme coin.

But it's more than that.

Saying it's a meme coin, I think is doing it a disservice.

It's a culture coin. It's a community coin.

It could be one day a gaming coin or an AI coin.

But I think in its principle, that's the beauty of meme coins, right?

Is they can be a lot of different things while still, you know, remaining a meme. If you understand, you know, Pudgy Penguins' marketing strategy and our roots and our origin stories,

it's very much of a medic culture.

When we're getting 300 million views a day on GIFs, you know, gifts are memes, right?

I said an interesting thing a year ago, but, you know, the person who controls the GIFs controls the memes,

and the person who controls the gifts controls the memes and the person who controls the memes controls the world welcome to bankless

where today we followed the Puggy Penguins to the frontier of in real life

consumer experiences and the gift layer of the internet and overall the growth of the

pudgy penguin meme across both the real and the virtual worlds. This is David Hoffman and I'm here

to help you become more bankless. Luca Nets is on the podcast today. He is the man behind

pudgy penguins, which is perhaps crypto's most beloved NFT project. But today in January of 2025, Puggy

Penguins is just so much more than an NFT project. It's now also a token. It's now also in

real life plushy animals and also a layer two as well. Lucanets is building an empire all around

growing the Pudgy brand and the Pengu meme. He's rewriting the meme game strategy from

the ground up and if it works, then I think he's going to change the game of what it means to

launch a meme in crypto. We had Luca on the podcast almost a year ago in February of 2024,

and we were bringing him back on to update us as the Pengu universe continues to grow and evolve

...