meta_pixel
Tapesearch Logo
How I Built This with Guy Raz

Carol's Daughter: Lisa Price

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 12 June 2017

⏱️ 43 minutes

🧾️ Download transcript

Summary

Lisa Price worked in television but had a passion for beauty products. At her mother's suggestion, she began selling her homemade moisturizer at a church flea market. Twenty years later, Carol's Daughter is one of the leading beauty brands catering to African-American women. PLUS in our postscript "How You Built That," how professional trumpet player Dan Gosling created a special lip balm for musicians called ChopSaver. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:30.0

You know, you're bursting at the seams and you can't accommodate people and your neighbors are starting to look at you like, what's going on in there?

0:39.0

I mean, we were actually watched at one point for suspicious activity.

0:45.0

Because people are just ringing the bell and going inside and they come out with bags like, what's going on in there?

0:53.0

From NPR, it's how I built this.

1:02.0

A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

1:11.0

I'm Guy Raaz, and I'm the show today, how Lisa Price whipped up some homemade body butter in her apartment, sold it at a flea market, and then turned it into one of the biggest beauty brands, the women of color.

1:22.0

If you log on to Carol's daughter.com, you'll see this beautifully polished website with dozens of hair products, body creams, and butters, oils, and treatments all for sale.

1:40.0

And you'll see this incredibly diverse range of women as well, all types of skin tones and hues, curly hair and straight hair.

1:48.0

And if you scroll all the way down, you'll see in small type, a division of L'Oreal, and L'Oreal, if you don't already know, happens to be the world's largest cosmetics company.

2:00.0

L'Oreal bought Carol's daughter in 2014 for an undisclosed amount of money, but you can safely bet that it was for a lot of money.

2:09.0

Now, that's not so unusual, a big multinational buying another company, right? But what is unusual is that Carol's daughter literally started in Lisa Price's kitchen, a one bedroom apartment in Brooklyn.

2:23.0

And if you haven't already guessed, it started out as a passion project, because Lisa already had a career, in fact a pretty cool one.

2:30.0

In the 1980s, she landed a job as a writers assistant on the Cosby show, which at the time, of course, wasn't yet tarnished because of Bill Cosby.

2:39.0

In fact, it was the hottest TV show in America.

2:43.0

I thought that I had found the career that I was going to do for the rest of my life, because it was an amazing experience.

2:51.0

It was particularly incredible being an African American woman, and what that show meant to me and my family to see African Americans depicted in such a positive light.

...

Transcript will be available on the free plan in -2847 days. Upgrade to see the full transcript now.

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.