Cartoon Consumables

Drawn: The Story of Animation

HowStuffWorks and Cartoon Network

Tv & Film

4.8 • 763 Ratings

🗓️ 22 May 2018

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

From Oswald the Lucky Rabbit candies to today's mass-market collectibles, cartoons have driven an entire industry of branded merchandise. How did it go from pez dispensers to housewares to amusement parks?See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	I'm no ghost, but he is fire ghost sappers.
0:04.0	Turn to high frequency.
0:06.0	Ghost sapper, ghost projector guns.
0:08.0	He sold separately.
0:09.0	Ghostbusters from Kenner.
0:11.0	Hi, I'm Holly Fry.
0:13.0	And this is Drawn, the story of animation.
0:19.0	Odds are that if you're interested in animation, you probably can look around your home or your office
0:24.1	and see at least a couple of toys or other items that have your favorite character on them.
0:28.9	I know I do. For me, it's a lifestyle choice.
0:33.6	Most impressive.
0:35.3	In addition to all of my Star Wars memorabilia, my entire sewing room is decorated with
0:40.6	Lilo and Stitch merch.
0:42.3	Three days ago, I bought Stitch at the shelter.
0:45.0	I paid $2 for him.
0:46.8	See the snap?
0:48.0	I own him.
0:49.7	So, as something of a self-confessing super consumer, I wanted to find out everything I could
0:55.0	about how all those products that I love to collect actually come to be.
0:59.6	The first thing I want to touch on right out of the gate is a fairly common misconception,
1:04.3	that merchandise with images of cartoon characters on it is a late-stage development in the industry.
1:16.6	Oswald was one of the first merchandise, character merchandise that they did. He was on a candy wrapper, and it raised awareness of Oswald.
	...

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