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Organize 365 Podcast

CC - Understanding Market Shifts: How a Direct Seller Can Thrive Amid Change

Organize 365 Podcast

Lisa Woodruff

Lisawoodruff, Education, Self-improvement, Entrepreneurship, Business

4.51.3K Ratings

🗓️ 5 November 2024

⏱️ 60 minutes

🧾️ Download transcript

Summary

I recently hosted this webinar for those of you who have been displaced by a direct sales company closing their doors or anyone else looking for a new opportunity. In my years of being a household manager, a profitable direct sales team leader, and now running Organize 365®, I realized how similar running a house and running a business are when it comes to the significance of systems. I know recently some direct sales companies have closed their doors or have announced they will soon. There are three ways I shop and I’m sure you do, too ... Amazon, an ad on social media recommends something, or a friend mentions a product and you order it. After Covid, we never really went back to shopping at the in-home parties. People seem to purchase directly from the company and it’s collapsing the direct sales model.

Revenue 

I started in Mary Kay and then tried my hand, successfully I might add, in many other direct sales companies; twenty three to be exact! In talking to my teams, it became clear they weren’t making much money and some weren’t making any. You see, you are the direct sales company customer and your customers are your customers. They market to you the consultant with all the latest and greatest products. You stock up in hopes of sales that lots of times never happen. Then you are left with last season’s products. I started teaching my teams how to be profitable. Profitability gets your spouse’s “buy-in” and you get to keep doing the thing. I’ve explained a lot of Lisa Math or Economics to my teams, which I did in this episode too. Too much to fit in here; definitely give this a listen. You have to be profitable to call it work or a business. Not how much have you sold or what work activities you have completed. In whatever company has recently made announcements about closing their doors, were you profitable?

This coffee chat is for the consultant that is displaced and wondering what’s next? I want to say from the bottom of my heart, you are amazing. This is happening for you not to you! Second, get all the emails you can from your current clients. Get the last orders you can and continue to grow those relationships and your unique personal brand. We buy from people we like. Yes, they like the product, but they are buying from you because they like you. After the final days, just enjoy the holidays. Enjoy your family. You are going to be ok! I wanted to get this information out to help you understand the market shifts and how to make an informed decision on your next move. I’d love for you to consider gaining certification to be an organizer through Organize 365®. 

What do you want? 

End of the year may be the perfect time to attend a planning day and get a plan in action for 2025. If you were making money in the previous company, what were those funds going to? What are you willing to do to replace that income? Clean houses? Tutor? Think of what services you could offer for $40/hour. Once you know how much you need weekly or monthly, you can figure out how many hours or services you need to complete. And then you can start to focus on what you are uniquely created to do which may not be the products you were previously selling. You can explore all of that in Planning Day.

Community 

People feel lonely and isolated. We all want community and connection. This is something Organize 365® can readily provide. If you know you were uniquely created to help others get organized, please consider getting certified. This is not direct sales or multi-level marketing. It’s a license you receive with affiliate commissions. We offer community through the app, others who are certified and our retreats. I loved the retreats and the women I was doing business alongside and I want that for people in Organize 365®, too. 

In my opinion, hands down, community is the most difficult to grow or replace. Like minded people who resonate around one product and where you can authentically be yourself. You can grow your community in groups of people with the same interest as yourself, church, or maybe the parents of the kids on your child’s sports team. I can’t wait to hear what everyone does who is facing a new opportunity!

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Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Organized 365 coffee chat.

0:08.7

These coffee chats pop up when I have something fun or important to share with you about what is going on at the Organized 365 company.

0:18.7

Coffee chats share time sensitive information, so when the coffee has gone cold and the

0:24.9

information is no longer relevant, these episodes will disappear from your podcast queue,

0:31.0

keeping the organized 365 podcast feed current and relevant. I think our coffee is ready.

0:47.4

Hello, welcome to the direct sales model is breaking, but you are stronger than ever webinar. My name is Lisa Woodruff, and I am the founder and CEO of Organized 365,

0:52.9

and I am a lover of all things, direct sales.

0:55.6

I mean, I love direct sales.

0:57.9

As a matter of fact, when I was a child and I was in sixth grade, I asked, or maybe it was

1:03.9

16, my mom could correct me.

1:05.9

I asked for a Mary Kay party as my birthday party.

1:09.1

That's what I wanted as my birthday party. The woman up the street, three houses up and across the street, sold Mary Kay party as my birthday party. That's what I wanted as my birthday party.

1:11.5

The woman up the street, three houses up and across the street, sold Mary Kay.

1:15.4

I babysat her children, but more I went and I wanted to play with all of her Mary Kay inventory

1:20.9

and all I ever wanted to be when I grew up was a stay-at-home mom and a Mary Kay sales

1:24.8

representative.

1:26.0

And that was the very first direct sales company I

1:28.0

joined when I was in college. I was not good at selling it. But I really, I still, to this day,

1:33.1

still use Mary Kay. And that started my love affair with direct sales. I love direct sales for so many

1:39.7

reasons. I love the training you get. I love the confidence that you grow in. I love the products. I love the people.

1:45.8

I love the company. I love the events. And so being a part of direct sales was a big part of my

1:52.1

20s and my 30s. I started this company organized 365 the year that I turned 40. So in my mid 20s,

...

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