Okay on today's thought of the week. I'm going to talk about something that's very near and dear to my heart and that is something I call a steep learning curve.

Now if that doesn't make sense to you, if you just think of any topic

and at the rate you're learning and as the rate you're improving, if something's steep it means

it's really hard and yet you're making like big

incremental improvements and I call that a steep learning curve and I've learned to

cherish that over the years and it's something that's going on right now with London Real, with the Academy.

We're doing things that we've never really done before.

We've never charged for a product.

I've never used a customer relation management system. We've never done webinars. We've never done

all this stuff before and in addition to I've never designed a set before I've never

also like given a TED Talk or done a live event and so all of these new things I'm doing and the learning curve is so steep because I've never done it before and so it can be frustrated

it can make you angry but also it's super rewarding and so I wanted to tell you that you

should cherish the steep learning curve because as one of my Jiu-Jitsu

instructors once told me he said Brian we're all a white belt at something and so that's a great

way of saying is that all of us are novices at some skill even the black belt in

Jiu-Jitsu might be a novice in cooking and you know I'm always going to take it a step further and say,

you know, you're going to cherish these moments because there'll be a point in your life

where you're a master at all the things that you love.

And it might get boring.

I remember one time I was skydiving in San Francisco and there was a guy with

us in the plane and he said, I see you guys and you guys are nervous aren't you and we're like, yeah, we've

never done this before. We're scared out of our minds and he said I miss being scared he's like I'm not

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