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As early as the 17th century, Belgian villagers began frying potatoes in the same oil

they used for fish,

birthing a dish known as fritz or fries. The oily salted tuber strips were wrongly attributed to the

French by dumb-ass Americans and consumed by the fistful by fat-ass Americans, often alongside

other appropriated national cuisines like hamburgers and hot dogs. But in 1979, Edgar Matzler reinvented

the century's old side via his patent for a waffle-fry potato cutter. This novel new potato preparation,

with the crunchy soft texture of a fry but the flatter, wider form factor of a chip,

if you're a Brit and wondering, what's all this then? Replace Fry with Chip and Chip with Crisp.

Was scaled up first in flash frozen form by Lamb Weston in 1983, and more notably by a fried chicken sandwich chain in 1985.

First founded in 1948 by S. Truett Cathy and region locked in the American South for decades.

In the 21st century, a national and then

international expansion spread its greasy wares worldwide, but also made it a flashpoint of

political controversy, self-imposed by its evangelical family ownership's financial support of

anti-LGBQ causes. Nevertheless, the company boasts the highest per-store sales average of any

American fast food chain, and buy sales as the highest per-store sales average of any American fast food chain

and buy sales as the third largest chain restaurant in the nation.

And despite chicken being forefronted in its name and marketing, with its misspelled

Eat More Chicken Bovine tagline, the chain's highest selling item remains Edgar Matzler's

brainchild, waffle fries. This week on dough Boys, we return to Chick-fil-A.

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