Choiceology's Guide to Nudges

Choiceology with Katy Milkman

Charles Schwab

Behavioral Economics, Society & Culture, Social Sciences, Decision Making, Charles Schwab, Business, Science, Investing, Dan Heath, Katy Milkman

4.8 • 1.4K Ratings

🗓️ 25 April 2022

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Nudges are all around you. They might help you choose your meal at a restaurant, navigate a busy airport terminal, or start saving for the future. But nudges are often subtle, so you might not notice them until they’re pointed out. In this episode of Choiceology with Katy Milkman, we’re doing things a little differently. This episode is your guide to the many ways nudges have changed the world for the better.

Transcript

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0:00.0	Hi, yes, we're volunteers from your vote matters. It's a local non-profit, non-partisan group,
0:20.7	and we're just checking in with people to see if they intend to vote in next week's selection.
0:25.5	Yeah, I'm planning to vote. Great, okay, I've got a couple questions for you if you have some time.
0:33.5	Have you thought about what time you might head to the polls? Not yet, but for a work, I guess.
0:43.6	Okay, and do you know how you'll get there? I'll probably drive. Parking's bad and you're
0:49.6	the polling station, though. And I'll have to drop my daughter off at school first. Actually, maybe I'll
0:56.3	just go drink my lunch hour instead. Okay, sounds good. Just a couple more questions. Is there anything
1:02.4	that might prevent you from voting? You mentioned parking. Maybe you've been visited by get out the
1:07.6	vote groups ahead of a big election. Often they'll just remind you that an election is coming up,
1:13.2	or let you know where your polling place is located. But did you notice the extra questions
1:18.1	that canvass are posed in that conversation? It wasn't just, will you vote. But also, when will you
1:25.2	vote? How will you get there? In a past episode of Trisology called Hold That Thought, Harvard professor
1:32.5	Todd Rogers talked about how prompts like these could encourage people to stick to their intentions.
1:38.2	He explained that these kinds of prompts increase commitment, reduce forgetting,
1:42.8	and reduce the likelihood that an unanticipated obstacle will trip us up.
1:47.5	In a study with nearly 300,000 participants,
1:50.8	rendering the 2008 presidential election, Todd Rogers found that adding a short list of
1:56.8	planning questions like the one you just heard increases voter turnout. In fact, these added
2:03.2	questions were then doubled the impact of just asking people if they planned to vote.
2:08.5	No incentives or rules were required for this result. Just a little tweak that behavioral
2:13.5	scientists call a nudge. Nudges are all around us. If you've ever purchased anything on Amazon,
2:21.7	use just smartphone, or navigated an airport terminal, you've been nudged. A nudge is a design
	...

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