Chris Williamson | The Power of Building Influence, Authenticity, & Connection

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 15 January 2025

⏱️ 109 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hey everyone, thanks for listening! Today, we’re bringing you a throwback episode featuring my conversation with Chris Williamson, host of the Modern Wisdom podcast. In this episode, we dive into the game-changing strategies to win at social media. Together, we break down why attention is the most valuable currency in today’s digital world and how to “day trade” it effectively.

Chris and I explore the importance of crafting content that genuinely adds value to your audience, the role of authenticity in long-term success, and how to navigate the ever-evolving social media landscape. We also discuss the platforms creators should prioritize, why short-form and long-form content both have a place, and how to experiment with trends while staying true to your unique voice.

Whether you’re a seasoned creator or just starting out, this conversation is packed with actionable insights to help you build influence, grow your audience, and thrive in the merit-based digital world we’re living in today.

Transcript

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0:00.0	This is the Gary Vee Audio Experience.
0:05.0	What do you think most people don't understand
0:08.0	about how attention works?
0:12.0	How long are we in this?
0:14.0	This could take the entire show.
0:16.0	I think that there's many things.
0:19.0	I think for the corporate marketer
0:22.0	that's watching right now or listening,
0:24.2	meaning someone that works at a company, right?
0:26.4	Not like an advanced company.
0:28.7	Let's call it the Fortune 50,000, not even 500.
0:32.4	They don't realize that they're living
0:35.0	in a academia boardroom
0:44.5	environment on intention they're trading on potential attention not actualized attention historic attention not actualized attention they're not day trading attention they're
0:50.7	buying attention of the past even though i think deep down they know they're not buying it.
0:57.5	Meaning, for simple terms for everyone, by the way, hi everyone, thanks for having me on the show.
1:02.3	The reason most companies still spend an ungodly amount of money on television, outdoor billboards,
1:08.9	print ads, banner ads,
1:12.9	or pre-rolls or bad digital stuff,
1:16.7	is because their internal reports say there's attention there.
1:20.6	And so the way corporate works is based on boardroom
1:24.3	and fake reports.
	...

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