4.8 • 31.1K Ratings
🗓️ 3 October 2016
⏱️ 29 minutes
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0:00.0 | Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music. |
0:07.0 | Download the app today. |
0:09.0 | New Year's is here, and with it brings the possibility of change. |
0:13.0 | As one behavioral scientist put it, first starts are really powerful. |
0:17.0 | So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small. |
0:24.0 | Listen to the LifeKit podcast from NPR. |
0:31.0 | I left that morning for the office knowing that's the day, and I was sitting in the office waiting, and my partner was on the phone, talking to the lawyers, you know, |
0:40.0 | done the eyes and across the T's on the contract. |
0:43.0 | So, in that day, you're about to go and sign your name on the contract that very day. |
0:49.0 | Yeah, within an hour, we were ready to get in the car and go over. |
0:54.0 | And I said I got to take a walk around the block, and so I did. |
0:58.0 | I went out to the parking lot, and I just started weeping. |
1:04.0 | You couldn't even want to do it. |
1:07.0 | I didn't want to do it. |
1:10.0 | From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. |
1:23.0 | I'm Guy Ross, and on the show today, how Gary Erickson used his mom's recipe and his dad's first name to create Cliff Bar, one of the most popular energy bars in the country. |
1:40.0 | So, back in the 1980s, an energy bar was something you just kind of shoved on your throat before running a marathon or going skiing, and that was about it. |
1:55.0 | There wasn't like a whole aisle of Lara and Luna and Chiabars in the supermarket, and they weren't in the bottom of our backpacks or in the glove compartment of our cars. |
2:04.0 | And around that time, the late 1980s, Gary Erickson was living in the Bay Area. He was one of those guys who would inhale energy bars right before climbing or racing his bike. |
2:15.0 | And also at that time, he was working at a bicycle seat factory, which was fine for a little while. |
2:22.0 | I think, all along, even through high school, I think I always wanted to have my own business. |
2:27.0 | And even though managing a manufacturing facility and making bicycle seats was felt close to having my own business, it wasn't my own business. |
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