Collagen Powder Dos & Don'ts + Is the Birkin Over? | Agent Nateur's Jena Covello
Culture Apothecary with Alex Clark
Turning Point USA
5 • 9.5K Ratings
🗓️ 21 February 2025
⏱️ 80 minutes
🧾️ Download transcript
Summary
The collagen powder at the supermarket? Total garbage. But Jena Covello’s? ELITE.
Jena is the mastermind behind Agent Nateur—the luxury skincare brand taking over Hollywood, featured in Vogue, Erewhon, and Net-a-Porter. Diagnosed with endometriosis at 23, she ditched traditional medicine for alternative healing and built one of the most sought-after skincare lines EVER.
In this episode, Jena spills the real tea on “clean beauty” lies, industry buzzwords, and the Birkin... plus a few words on Melania Trump’s style and influence in the fashion world. Buckle up!
❗️Disclaimer: This episode is not sponsored by Agent Nateur, and there are no affiliate links or discount codes associated with the brand. This is just a genuinely fascinating conversation with a true pioneer in the space.
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Our Guest:
⭐️ Jena Covello
Products Discussed in this Episode:
🧴 Holi Mane Marine Collagen Powder
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What is so glaringly wrong with almost all collagen powders on the market? |
| 0:04.6 | A lot of people are getting disgusting cheap marine collagen that is coming from farmed fish and tilapia. |
| 0:12.5 | Sick! |
| 0:13.5 | The label Clean in Sephora does not mean much. |
| 0:16.6 | A lot of brands say that they're all natural, but they're all using synthetic fragrance. |
| 0:22.9 | I'm thinking of salt and stone. |
| 0:24.4 | Actually, the dirty makeup that you put on your face |
| 0:26.9 | is better than putting a natural deodorant |
| 0:29.3 | that has synthetic fragrance on your armpit. |
| 0:32.1 | Thank you. Today's guest. |
| 0:58.5 | Today's guest is someone I've been wanting to interview for a long time. |
| 0:59.8 | Her story is inspiring. |
| 1:04.9 | Her approach to clean beauty is groundbreaking, and her brand, Agent Natura, has become a game changer in the world of luxury, skincare, and wellness. |
| 1:08.0 | Jenna Kavello's journey into the world of natural healing began when she was |
| 1:10.9 | diagnosed with endometriosis at the age of 23. After enduring years of pain, five surgeries, and |
| 1:16.5 | countless conflicting medical opinions, she was left feeling hopeless. And that is when Jenna took |
| 1:21.2 | matters into her own hands, seeking alternative healing methods and educating herself on natural |
| 1:25.7 | remedies. What was once her last resort became the |
| 1:28.5 | solution to her chronic health struggles, leading her to create Agent Nautour's flagship product, |
| 1:34.1 | the holy stick deodorant. But Jenna didn't stop there. She expanded Agent Nator to offer a full |
| 1:39.3 | line of luxury skin care and supplements, all crafted with natural eco-certified ingredients |
| 1:43.7 | that are as safe as they are |
... |
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