Today we are talking about the comic books, the comic book marketplace. You have no idea the effort

that it took for that comic book in that bag on the seat of your car driving home

with you right now you have no idea the effort it took to get that comic to the shelf

of your store I'm not even talking the creative efforts that went into making the actual

comic book I am talking about the marketing of the comics, the selling of the comics, the deep

discounts, the manipulations to get the preferred buy-in that the publisher wants on that comic book

before it hits the shelves. We are going to talk about 25 years of strategies, 25 years of transformative and impactful decisions.

And one of the most impactful decisions was one that Marvel made about 25 years ago.

It was an absolute game changer.

It's a move we're going to dissect and we're going to debate whether it's time to implement

that all over again.

It's comic books.

It's comic bucks on an all-new episode of Robeservations.

Hey, everybody, and welcome to another edition of Robeservations. I am your host, Rob Leifeld, and we talk

comics, comics, comics as movies, comics as streaming shows, comics as games, comics as comic books.

We celebrate the incredible creative forces behind Superman, Batman, Deadpool, Spider-Man, Wolverine.

We have covered so many in the course of almost five years of this show being around and shared.

And we celebrate the people who actually make this stuff, who launch it, who come up with it on their, on their, on their typewriters, on their word processors.

I was there.

Well, my friend Jim Valentino of Guardians of the Galaxy fame, he's like, I have just purchased a word processor.

Rob, you've got to see this.

And I drove all the way to his place in Garden Grove where he could show me. He had a word processor today Rob, you've got to see this. And I drove all the way to his place in

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