Hi, I'm Perry, and this is the Beauty Brains.

Hello, and welcome to the beauty brains a show where real cosmetic

chemists answer your beauty product questions and give you an

insider's look at the cosmetic industry. This is episode 220. I'm your host

Perry Romanowski and today is a solo show. Valerie is off troubleshooting

production challenges.

Ah, the exciting life of a cosmetic chemist.

It involves a lot more than just mixing up chemicals in a lab.

Now since it's a solo show I thought I'd experiment with

something a little different so instead of just answering random questions

which of course we very much appreciate getting.

In fact, if you would like to get your question answered on a future show,

you can do that by recording a voice memo on your smartphone and then emailing it to us at

the beauty brains at gmail.com. Anyway instead of going through and just answering questions. I want to try to use today's show as a way to educate

you as a beauty shopper and I want to arm you with what I'm calling the Beauty Brains BS detector.

Whenever you're out there making beauty product choices, I want you to consider

these things before you make that purchase. The beauty product

marketers are savvy and they really have very specific ways of tricking you

into spending your hard-earned money on what they're selling.

That's not to say that the products aren't helpful or even fun to use,

but more often than not, they are really trying to trick you into spending more money for a product

that is only equal to or maybe even inferior to one that costs a lot less money.

...