4.4 • 221 Ratings
🗓️ 25 February 2025
⏱️ 27 minutes
🧾️ Download transcript
With Amazon now in charge of James Bond, how will they use data to shape the franchise. We speak to a company which analyses scripts using AI and suggests actors or story changes. Plus, the computer scientist who got her native language on to Google Translate, and the Indian village which became a YouTube sensation.
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Presented and produced by Imran Rahman-Jones. Our editor is Monica Soriano.
(Image: Daniel Craig in a black tuxedo and bow tie, looking down the barrel of the camera. Credit: Getty Images.)
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0:43.9 | Welcome to TechLife on the BBC World Service, the program about how tech changes all of our lives around the world. I'm Imran Rahman Jones and today we've got three stories for you on the |
0:50.1 | influence of big tech companies on our everyday lives, from what we see on the big screen, |
0:56.1 | the small screen, and even possibly how we talk. We'll start with Amazon, who've recently |
1:02.5 | taken over creative control of the James Bond film franchise. It's raised questions over how |
1:07.9 | they'll use data on our viewing habits to help write the scripts |
1:11.7 | or even pick their star actors. |
1:14.6 | We analyse the characters and we make casting propositions. |
1:20.4 | Then we're talking about Google Translate and its role in preserving languages at risk. |
1:25.5 | We speak to a computer scientist about her years-long |
1:29.1 | campaign to get her native language onto the translation app. I was ready to give the project out |
1:35.1 | because no one believed in it. They saw it as impossible. And we'll end with YouTube, which has |
1:42.0 | just turned 20 years old. |
1:49.0 | We'll hear how it's changed the lives look at how big tech shapes the film industry. |
2:18.4 | Because in the last few days, one of the world's biggest film franchises, James Bond, |
2:23.7 | has been taken over by Amazon. Many fans were not happy with fears over how the tech giant |
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