Could Google Be Forced to Break Up After District Judge’s Ruling?

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.6 • 1.6K Ratings

🗓️ 18 April 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

A U.S. district judge ruled Google is too dominant in some parts of the online ad industry. WSJ business and legal affairs correspondent Jan Wolfe explains how that could result in Google being forced to sell off parts of its business. Then, at some big companies, artificial intelligence is designing ad campaigns with help from human beings, not the other way around. WSJ CMO Today reporter Patrick Coffee explains how marketers are leaning into AI-led strategies. Victoria Craig hosts. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey, TNB listeners, before we get started, a heads up.
0:04.3	We're going to be asking you a question at the top of each show for the next few weeks.
0:08.3	Our goal here at Tech News Briefing is to keep you updated with the latest headlines and trends on all things Tech.
0:14.5	Now we want to know more about you, what you like about the show, and what more you'd like to be hearing from us.
0:20.7	Our question this week is what would you like to hear from and what more you'd like to be hearing from us. Our question this week
0:21.8	is what would you like to hear from the tech headlines? If you're listening on Spotify,
0:26.4	look for our poll under the episode description, or you can send us an email to TNB at
0:31.4	WSJ.com. Now on to the show.
0:40.3	Welcome to Tech News Briefing. It's Friday, April 18th.
0:41.8	I'm Victoria Craig for The Wall Street Journal.
0:43.8	A show today about marketing and tech and the limits of both.
0:48.3	A U.S. federal judge has ruled that Google operates an illegal ad monopoly.
0:52.3	We'll look at what that and other anti-competition cases could mean for the company's future.
0:58.1	Then, do we trust artificial intelligence enough to design entire marketing campaigns?
1:04.0	We'll look at the ad people who do.
1:19.0	But first, for the second time in eight months, a U.S. judge has labeled Google an illegal monopolist.
1:24.8	A U.S. district judge said yesterday that the tech giant's dominance in two parts of the online ad industry harms harms both advertisers and consumers, and deprives
1:28.8	rivals of the ability to compete, though she rejected a third accusation by the Justice
1:33.5	Department.
1:34.8	Let's dig into the ruling and what it could mean for Google and its parent company, Alphabet.
1:39.2	Jan Wolf is the Wall Street Journal's Business and Legal Affairs Correspondent.
1:43.5	First, Jan, walk us through what the U.S. federal judge's decision was for Google.
	...

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