4.8 • 745 Ratings
🗓️ 23 December 2024
⏱️ 48 minutes
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0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
0:08.0 | bringing you interviews, inspiration and information on writing craft and creative business. |
0:14.6 | You can find the episode show notes, your free author blueprint, and lots more at the creative pen.com. And that's |
0:22.9 | Penn with a double N. And here's the show. Hello creatives, I'm Joanna Penn. And this is |
0:29.8 | episode number 786 of the podcast, and it is Saturday the 21st of December, 24 as I record this. In today's show, I'll share some |
0:41.0 | tips from previous podcast guests to help you step back, reassess your priorities and hopefully |
0:47.4 | help you let go of at least some of the things on your to-do list. We'll balance self-care with |
0:53.3 | some tough love so you can give yourself a hug |
0:55.9 | and then rev yourself up again by the end of the show. There are tips from Stephen Pressfield, |
1:01.6 | Austin Cleon, Ellen Bard and more. So that's coming up in the main section. |
1:10.8 | In writing and publishing things, there was an interesting author branding episode on the self-publishing advice podcast from the Alliance of Independent Authors this week, where Dale Roberts and Andrea Jo DeWord discuss what branding is and how to make it cohesive across your entire ecosystem from your |
1:30.1 | website and your books and your social media and how you have to take control of your author brand |
1:35.4 | because even though you might think you don't have one your brand exists as soon as you publish |
1:41.1 | anything the low-hanging fruit of branding includes claiming and updating your |
1:46.9 | profiles on things like Goodreads and Bookbub and Amazon and your main website, obviously, for your |
1:53.3 | author name and what you include there. Picking one social media platform and making sure you're active around your author name and brand |
2:03.2 | is a good idea you don't have to do it all which is i think is even more important in this age |
2:09.1 | of splintering social media you can also invest in in-person interaction if you prefer so there's |
2:15.1 | some good tips around book marketing, but it got me thinking about |
2:19.1 | my author brands. And so this is why I've brought it up because I feel like author brand is something |
2:24.7 | that is worth thinking about as we go into 2025. And it's important because we want people to have |
2:32.1 | some idea in mind when they think of us. |
... |
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