David Allemann (On) - Exploration in Sports Technology

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Journey, Startups, Education, Stanford, Culture, Strategy, Stanford University, Entrepreneurship, Business, Life Lessons, Thought Leadership, Creativity, Etl, Challenges, Leadership, Innovation, Founders

4.4 • 739 Ratings

🗓️ 22 May 2024

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

David Allemann co-leads the Swiss sports company On, one of the fastest-growing global sports brands. He puts a special focus on product, design, marketing, and the direct-to-consumer business of On. Previously, Allemann worked at the intersection of business and creativity at McKinsey & Company, as managing director of the advertising agency Young & Rubicam, and as CMO of design brand Vitra. In this presentation, Allemann shares how he and his co-founders built their shoe company on a spirit of exploration, innovation, and positivity, and what aspiring entrepreneurs can learn from their experience.

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Transcript

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0:00.0	This is the Entrepreneurial Thought Leaders series.
0:04.0	Brought to you by Stanford E-Corps.
0:07.0	Welcome back to the Entrepreneurals
0:09.0	Series presented by the Stanford Technology
0:12.0	of Ventures Program.
0:13.0	This is the Stanford Engineering Entrepreneurship Center.
0:15.0	So right around the corner, if you haven't visited,
0:18.0	so go visit at some point.
0:20.0	And BASIS, the Business Association where Stanford Entrepreneurals students. you haven't visited go so go visit at some point and basis the business
0:21.5	association where Stanford entrepreneurial students my name is Emily Ma I'm a
0:26.0	lecturer in the management science and engineering department here at
0:28.6	Stanford and today I have an incredible pleasure of introducing David
0:32.7	Alamon who was also stuck in traffic coming from Google he's's here for Google I.O. Is that right?
0:39.3	Yes, absolutely.
0:40.3	So David co-leads the sports company On, one of the fastest growing global sports brands.
0:46.3	He puts a special focus on product design, marketing, and a direct-to-consumer business of On.
0:52.3	Super exciting because I was a product designer, and he's like a super prototyper.
0:56.2	So raise your hand if you're in product design.
0:59.2	Mechanical engineering?
1:00.7	Cool.
1:01.0	Okay.
1:01.5	So you have some fans here already.
	...

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