Welcome to the business buffet, your go-to for healthy business nutrition.

We offer generous portions of marketing management and strategy tips designed for your success.

Pull up a chair and let's savor the taste of business together.

DIY Audio Mastery, podcast and Blog Tips for Entrepreneurs.

So you've decided to take the plunge into audio production because, as the joke goes,

you have a face for radio.

Much to the chagrin of your friends who think you should be the next YouTube sensation,

you've chosen the path less filmed.

Let's face it, small business owners wearing multiple hats as part of the job description,

and adding director of your own low-budget film just doesn't fit into the schedule. Plus, who's to say video

marketing is the end-all and be-all. Sure, it's great if you're swimming in cash and can hire a

Spielberg or two. But remember the days when radio was king? There's a reason for that nostalgia. You see,

audio allows your audience to multitask, like, well, the pros they are. They can soak in your

wisdom on their morning commute during a workout or while walking their dog. It's this flexibility that makes podcasting or narrating your business blog such an effective

way to connect with your target, mark it on the go.

But beware, no one signed up for an hour-long sales pitch.

Your content needs to either entertain or

enlighten, or even better, both. Now, let's get into the nitty-gritty that every DIY-loving

small business owner needs to know about starting their audio production journey. You'll need a

decent microphone. Yes, those USB mics are a godsend

for the plug-and-play crowd. Take the Blue Yeti, for example. It's not going to record the next

thriller, but for a podcast on the fly, it's your best friend. Remember, it's not about the price tag. It's about the value it

...