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Amala Ekpunobi

Don’t Be Fooled: Nike Hasn’t Supported Women.

Amala Ekpunobi

Amala Ekpunobi

Education

4.22.7K Ratings

🗓️ 11 February 2025

⏱️ 8 minutes

🧾️ Download transcript

Summary

Nike’s 2025 Super Bowl ad was all about supporting women, when they’ve loudly opposed the safety of women’s spaces and the integrity of their sports for years now. I’m calling them out.

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Transcript

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0:00.0

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0:04.8

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0:12.5

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0:22.9

entrepreneurs like you. Sign up for your $1 a month trial at Shopify.com slash setup.

0:30.1

Nike decided to air an ad during the Super Bowl that promoted female athletes and womanhood

0:34.5

and feminism, but I'm old enough to remember a Nike that was promoting

0:38.4

men being able to infiltrate women's sports.

0:41.0

And I'm old enough to remember that Nike because that Nike exists today.

0:44.2

They are literally doing it to this day.

0:46.5

So what's going on, Nike?

0:47.7

Let's talk about it.

0:48.7

Yeah, you better.

0:58.2

Guys, before we get into today's video, please like and subscribe.

1:01.1

Yes, today we're going to be talking about the Nike ad that aired during the Super Bowl. It featured many a famous female athlete, and those female athletes really spoke about the oppression that they face as women who are trying to show their athleticism to the world.

1:10.7

And that oppression comes

1:11.7

in the form of patriarchy. They're told not to challenge, not to shine, not to be confident.

1:17.7

Let's roll the ad.

1:20.2

You can't be demanding. You can't be relentless. You can't put yourself first.

1:27.0

So, put yourself first. You can't be confident. So be confident. You can't challenge. So challenge. You can't dominate. So dominate. You can't flex. You can't flex. You can't fill a stadium, so fill that stadium.

1:48.2

You can't be emotional, so be emotional.

1:52.0

You can't take credit, you can't speak up, you can't be so ambitious,

...

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