The question is, if you are the best recruiter for your company, if you are the best

interviewer in your company, and you can protect the company from wasting that much money

and foregoing that much productivity, right? Why not make it something you're focused on? And so

if you're wondering why you feel stuck dealing with underperformance or turnover, it's probably

because you didn't take recruiting seriously enough. It's probably because you're not involved enough in recruiting.

What's up, guys, and welcome back to build, and today I want to talk about a topic that has

been on my mind all week, and that is recruiting top talent as the CEO or founder of your company.

This is a topic that I actually don't think I've touched on

in quite some time. And I think the reason I hadn't touched on it is because I was just busy

doing it. And recently, I have gotten way back into recruiting. And the reason for that is because

in Q4, I said, okay, I need to back off, like, I don't have time to do many other things

because we're recruiting so many roles every quarter. And so I really need to only be involved

in roles that are, you know, X level or above. And, you know, these departments, it's okay.

And historically, I'm typically involved in more than that. But I said, you know, I just don't know how to bounce at all. And that was just the truth. I was just like, I don't know how to do all of it. And that didn't result in what I wanted. It didn't result in what I

wanted. And I was having a conversation with one of my very close friends last night, who's also

CEO of a very large company, much bigger than my company. And I was saying, like, how do I do all of these things. How do I have this many one-on-a-one's week? How do I run this many meetings? How do I

make this many speeches? How do I write this many decks? How do I do all of it? And you said,

Layla, you know, the one thing I've learned is that you can't outsource this part. It's your magic.

And it really stuck with me because when we were talking about it, it's almost like everybody on your team. They're like, you shouldn't be involved in this much. Like we can't, we're going to save your time. We're going to do this. And so your team's always

looking to take things away from you, at least if they're a great team, right? They're looking

to make your life easier. And so it's difficult because sometimes you're like, I don't know.

Should I believe them? Should I not? And a lot of times, especially than we should, right? We're like, yeah, I want to believe this person that I shouldn't be involved in these things because that's a lot of time and I don't have a lot of time. I'm already pretty maxed out. You know, reaching out to a friend and I reached out to another friend as well, it was really great to have these conversations to remind me of why what I used to do worked so well. And the reality is, is that most people do this wrong. And I am now paying for that, right? Because

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