Donald Miller on Storytelling for Business, How to Clarify Your Message So Customers Engage | Marketing | YAPClassic

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 10 March 2023

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

After Donald Miller’s parents got divorced, his father completely disappeared from his life. For years, Donald blamed himself for his father leaving. His guilt manifested in the form of teenage rebellion: breaking into people’s houses, shoplifting, and defying his religious values. However, he turned his life around when his youth minister David Gentiles asked him to write columns for the church newspaper, which sparked his passion and talent for writing. Now, Donald is a bestselling author and the CEO of two companies. He spends his days helping high-dollar brands refine their storytelling strategy. In this episode of YAP Classic, you’ll learn about how to harness the power of storytelling and what ingredients make a great story. Donald is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don's thoughts on story have deeply influenced leaders and teams for Pantene, Ford/Lincoln, Zaxby's, Chick-fil-A, Steelcase, Intel, Prime Lending, and thousands more. In this episode, Hala and Donald will discuss: - The four major characters in almost every story - Why storytelling is such a powerful tool - What several brands get wrong about telling stories - Opening and closing story loops - Never stop talking about the problem your brand is trying to solve - Steps to establishing yourself as the guide for your customers - The seven things that happen in every story - Elements of a great call-to-action - Why you should follow up with your customers - And other topics… Donald Miller is the CEO of StoryBrand, an agency that has helped more than 10,000 organizations clarify their brand message, and Business Made Simple, an online platform that teaches business professionals everything they need to know to grow their business and enhance their value on the open market. Donald also hosts the Business Made Simple podcast and is the author of personal essays and books about faith, God, and self-discovery, including the bestsellers Building a StoryBrand, Marketing Made Simple, and his most recent, Hero on a Mission. He lives and works in Nashville, Tennessee with his wife Elizabeth on their estate, Goose Hill. LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Resources Mentioned: Business Made Simple: https://www.businessmadesimple.com/ StoryBrand: https://storybrand.com/ Free 5-Minute Marketing Makeover: http://www.5minutemarketingmakeover.com/ Business Made Simple Podcast: https://podcasts.apple.com/us/podcast/business-made-simple-with-donald-miller/id1092751338 Donald’s Books: https://www.amazon.com/s?k=donald+miller+books&gclid=CjwKCAiAxvGfBhB-EiwAMPakqpWbtWazcyT3D0-zfAf9X4SjIddsk--yAwjo-TiLrkyUwizHRplq-xoCdf4QAvD_BwE&hvadid=580628975667&hvdev=c&hvlocphy=1017108&hvnetw=g&hvqmt=e&hvrand=11272388198254768624&hvtargid=kwd-1038300247&hydadcr=8238_13500835&tag=googhydr-20&ref=pd_sl_1a89j6lr3o_e Donald’s LinkedIn: https://www.linkedin.com/in/donald-miller-storybrand/ Donald’s Instagram: https://www.instagram.com/donaldmiller/?hl=en Donald’s Facebook: https://www.facebook.com/donaldmillerwords/ Donald’s Twitter: https://twitter.com/donaldmiller?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Sponsored By: Elo Health - Go to https://elo.health/ and enter code YAP for 50% off your first month More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/

Transcript

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0:00.0	What's up?
0:13.9	We've got a Yap Classic for you guys today,
0:16.1	and we're dusting off Donald Miller's first interview from the Young and Profiting Archives.
0:20.5	If you don't know Donald, he's the goat of storytelling. He's the New York Times bestselling
0:24.6	author and the CEO of Business Made Simple, an online platform that teaches business professionals
0:29.8	how to scale. Donald has been on Yap twice. He's coming on the show for a third time in a
0:34.5	couple of weeks, goes to show how much I love Donald as a guest.
0:37.6	He's always a pleasure, always brings the value.
0:40.3	And our new episode with Donald won't disappoint.
0:42.9	It drops on March 27th, and it's all about how to grow and scale your small business.
0:47.3	And given my entrepreneurial audience, I'm sure you guys are going to eat that one up.
0:51.6	In today's the app classic, Donald and I unpack the power of storytelling,
0:55.6	and we walk through the seven steps that you need to tell in every single story.
0:59.8	Donald also tells us how to write the best call to actions or CTAs, and we talk about the
1:04.4	importance of leveraging testimonials. Donald is the king of storytelling, and as a marketer,
1:10.2	I know firsthand that stories is the number one way to engage and connect
1:14.0	with your audience.
1:15.5	Stories is how we learn best as humans.
1:17.4	It's how we retain information best.
1:19.5	And it's one of the most powerful tools we can use when it comes to persuasion and sales.
1:24.5	Without further delay, here's my conversation with the legendary Donald Miller.
1:31.4	Hey Donald, welcome to Young and Profiting Podcasts. So glad to have you here. I'm grateful to be here.
	...

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