Dre Hayes of The Foundation

Business of HYPE

HYPEBEAST

Society & Culture

4.8 • 785 Ratings

🗓️ 23 February 2020

⏱️ 92 minutes

🔗️ Recording | iTunes | RSS

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Summary

Dre Hayes is the Co-Founder of The Foundation, a full service agency that owns, licenses and distributes various fashion brands, home goods, lifestyle and tech accessory brands. Founded in 2007 alongside Co-Founders, Antwain Freeman, Ari Langsdorf and Daniel Yadgard, The Foundation has repped brands from Creative Recreation and Super Sunglasses to current brands like Billionaire Boys Club, Kappa, Marshall Headphones, Polaroid and more.

The Virginia Beach native breaks down his successful career from being the youngest sales representative at RP55 Group to eventually starting his own company based in New York and Los Angeles. Having gained experience from working with predominantly older, white sales men, Dre that this experience taught him the craftsmanship of sales which would become his base for everything else in his career.

In this episode, he discusses why the keys to running a successful company, why doesn't like being the coolest guy in the room, the current state of e-commerce and so much more.

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows The Anthropology, The HYPE Report and HYPETALKS.

For more info:

Dre Hayes Instagram: https://www.instagram.com/dre_hayes/?hl=en

The Foundation Website: http://thefndtn.com/

The Foundation Instagram: https://www.instagram.com/the_fndtn/?hl=en

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Transcript

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0:00.0	From Hype Beast Radio, I'm Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.
0:35.9	Streetwear and what was labeled as urban fashion back in the day has come a long way.
0:42.1	What took shape in the 90s has progressed to today with completely new looks, silhouettes, and aesthetics.
0:49.2	But what stayed consistent were some of the people behind the scenes moving through the different eras,
0:55.5	helping people innovate, change, and keep up with the times.
0:58.8	This week, we're going to break down the timeline of streetwear through this veteran's perspective
1:04.0	and dig deep on his extensive experience in sales and merchandising.
1:08.9	And we're going to go through why having a design and fashion business isn't just about
1:14.1	having great artists and designers.
1:16.6	There's a whole other aspect to creating a successful brand, and this man is an A-plus
1:22.2	example of that.
1:23.8	And he also manages to figure out how to have fun while doing it.
1:28.5	Get ready for a ton of gems as we go down memory lane with today's Business of Hype guest,
1:35.4	the co-founder of the foundation, Mr. Dre Hayes.
1:43.9	My name is Dre Hayes.
1:45.8	I am one of the co-founders of the foundation.
1:50.1	We were, I guess we've evolved now.
1:52.9	We're a company that owns license and distributes different brands and fashion and let's say lifestyle home good tech and accessories okay so now you
2:02.9	because that is a newer definition that is a newer definition maybe say to everyone what the
2:08.4	previous iteration of foundation was because that's what they might know it as okay uh previous
2:13.1	iteration uh of the foundation we were sales and consulting agency. We've always, you know, our cards
2:20.4	were brand architects, which is an interesting title, something that I coined a long time ago.
	...

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