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9 to 5ish with theSkimm

Drunk Elephant Founder Tiffany Masterson on Trusting Your Gut in Business

9 to 5ish with theSkimm

theSkimm

Entrepreneurship, Careers, Business

4.71.9K Ratings

🗓️ 5 June 2024

⏱️ 28 minutes

🧾️ Download transcript

Summary

Tiffany Masteron’s grandma told her the name “Drunk Elephant” was the most asinine thing she’d ever heard. Granny wasn’t the only one – her friends thought so too. But Tiffany never bent when it came to her vision of the company…even though she was a stay-at-home mom with zero experience in skincare. Instead, she had this gut feeling about her ingredient formulation and trusted it was different enough to take the company far. Spoiler alert: it did. In this episode of 9 to 5ish, Tiffany shares: Why she chose to disrupt stay-at-home mom life to become an entrepreneur When she realized her first entrepreneurial journey was kinda sketchy How she discovered the Drunk Elephant “Suspicious Six” philosophy – and why it works The moment she knew her company had “made it” (hello, Sephora) Her response when consumers claim Drunk Elephant markets to kids

Transcript

Click on a timestamp to play from that location

0:00.0

We go on in Sephora, we sell out of a few things, and then they call me back pretty soon thereafter and

0:07.0

asked me to go in every store in the country on the favorites wall.

0:10.0

You know, in the 2016, we were told it was the fastest growing skin care brand in the history of

0:14.7

the fora.

0:15.7

I'm Carly Zakin and I'm Danielle Weisberg.

0:20.0

Welcome to 9 to 5-ish with the skin.

0:22.8

We've run into so many questions over the years

0:25.7

and had so many moments where we needed advice

0:29.0

and we got it from women who'd been there. And that's what we're bringing you with this show.

0:34.0

Each week we're helping you get what you want out of your career

0:37.0

by talking to the smartest leaders we know.

0:40.0

Because we know your work life is a lot more than 9 to 5.

0:44.6

All right, let's get into it.

0:48.7

Hi everyone. Today, our guest is Tiffany Masterson.

0:52.8

She is the founder of the skincare brand Drunk Elephant.

0:56.6

Tiffany grew up in Houston, Texas, where she ended up raising her own kids

1:00.8

as a stay-at-home mom.

1:02.1

But as her kids grew up, she started feeling antsy. She wanted to bring in some

1:06.4

money for the family so she started selling bar cleansers. The bars promised a

1:11.2

ton of benefits but didn't deliver.

1:13.7

She wanted to do her own thing, so she became an ingredient junkie.

1:18.5

She researched different formulations and identified what she now calls the suspicious six,

...

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