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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Now remember showing him the brochure, and he looks at him and goes, hmm, interesting.

Why do you think this is going to work?

And I'm like, well, because I see the reaction of the customers.

I think this is great. He goes, does anybody else does this?

I said, no, that's the brilliance.

And he goes, well, if no one else does it, why do you think you will be successful?

So I would encourage you to stick to your daytime job.

You have very successful flower shops. Stick to that.

Brahman PR, it's how I built this.

A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Ross, and on today's show, how Tarek Farid turned flower bouquets into fruit bouquets

and out of that, built a multi-million dollar franchise called Edible Arrangements.

Okay, so say you're an investor, and someone pitches you a concept to sell cool glasses online, like Borby Parker,

or a ride hailing app, like Lyft, or even a new type of women's undergarment, like Spanx.

You could imagine thinking, yeah, this might have a chance of taking off, right?

But what if someone pitched you a business idea to take canelope and pineapples and strawberries,

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