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Lectures in History

Eisenhower & 1950s Political Advertising

Lectures in History

C-SPAN

History, Politics, News

4.1696 Ratings

🗓️ 14 July 2024

⏱️ 75 minutes

🧾️ Download transcript

Summary

Purdue University Professor Kathryn Brownell taught a class about political advertising in the 1950s, highlighting Dwight Eisenhower’s presidential campaigns. She compared radio and early televised ads and examines what components made them successful. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hi, I'm Shannon, the podcast producer here at C-SPAN.

0:06.3

This week, lectures and history goes back to the past with a discussion on political advertising in the 1950s.

0:13.1

Purdue University professor, Catherine Brownell, compares radio and early televised ads and examines what components made them successful.

0:21.0

Class starts right after this.

0:23.4

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1:23.9

Hi, I'm Susan Swain. This summer, I'll be on the air from Milwaukee and Chicago for C-SPAN's live gavel-to-gavel convention coverage. It's been a mainstay of our network since 1984. What has changed in recent years is C-SPAN's funding, now challenged by the many homes who have opted to cut the cord. This summer, an anonymous donor is generously helping support

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